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Provocative Photography: Fish Love Ad Campaign

For the campaign Fish Love, against destructive fishing practices. The campaign was shot by French photographer Denis Rouvre, celebrities such as fashion designer Kenzo, actress Gillian Anderson, Aure Atika and more getting very intimate with marine animals. The stark contrast raises an awareness of the importance of safe fishing practices in order to maintain a healthy ocean and a thriving sea life for future generations.

FishLove explains the motivation behind the project: “The global marine ecosystem will collapse within a generation if unsustainable fishing practices are allowed to continue,” and “with the right political decisions, we can save our seas so that they will be teeming with life for generations to come.”

Gillian-Anderson-with-Conger-Eel-for-FishLove

Gillian Anderson, Conger Eel

Jeany-Spark,-Stone-Bass-for-FishLove

Jeany Spark, Stone Bass

Goldie-with-Redfish-for-FishLove

Jeany Spark, Stone Bass

Aure-Atika,-Spotlight-Parrotfish

Aure Atika, Spotlight Parrotfish

Barbara-Caprita-for-FishLove

 

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Barbara Caprita

Caroline-Ducey-with-Barracuda-for-FishLove

Caroline Ducey, Barracuda

Jean-Marc-Barr,-Mako-Shark-for-FishLove

Jean-Marc Barr, Mako Shark

Joanna-Bergin-with-Mackerel-for-FishLove

Joanna Bergin, Mackerel

Kenzo,-Bonito

Kenzo, Bonito

Melanie-Bernier,-European-Eel

Melanie Bernier, European Eel

Nickolas-Grace,-Red-Mullet

Nickolas Grace, Red Mullet

Olivia-Williams,-Sabre-Fish

Olivia Williams, Sabre Fish

Serge-Hazanavicius,-Grey-(thick-lipped)-Mullet

Serge Hazanavicius, Grey (thick lipped) Mullet

Thomas-Dutronc,-Dusky-Grouper

Thomas Dutronc, Dusky Grouper

Provocative-Photography-Fish-Love

Denis Rouvre’s websiteFishLove websitevia [Adweek]