Building a brand takes a lot of effort and care. That’s because everything you do needs to compliment the brand personality you are trying to create. And one of the most important features for your brand is your logo.
A strong ecommerce logo shows off your brand identity and helps keep your company top of mind for consumers. Below, we will discuss how to create an effective and lasting ecommerce logo.
Match Your Logo to Your Brand Identity
Before you dive into designing your logo, you need to consider your brand and its identity. This will inform how your logo should look and the message you are trying to convey.
For example, you wouldn’t use the same type of logo for an ecommerce website selling children’s ebooks that you would for an ecommerce site selling office furniture. Beyond the obvious differences in products, the audience for each group expects something different for each design. The former will likely rely on primary colors and playful fonts; while the latter might stick to muted colors and professional typefaces.
To determine your brand identity, you will need to think about your intended audience, the products you sell, your brand name and anything else that might influence online shoppers; such as location or style of merchandise. The more thought you put into this now, the better your final result will be.
When it comes to actually building your logo, you have two options. You can do it yourself or you can have someone else do it for you. If you have an in-house designer, you will likely ask them to create a logo for you. Given they already work within your ecommerce company, they will probably understand the branding you are trying to convey.
However, if you don’t have a designer on staff, you will need to hire someone to help you. But be warned. Hiring outside help can be expensive. And the process of sending versions, edits and requests back and forth can be time consuming.
If you want to make the logo yourself, consider leveraging an online logo maker. For instance, Shopify has tools to design a logo in no time. Further, they are easy to use, even if you don’t have a background in design. Just play with the templates until you find something that suits your needs.
Avoid Anything Too Trendy
If you want to create a lasting ecommerce logo, avoid anything too trendy. Other things to avoid include short-lived memes, gaudy images and wordy taglines. Most brands have switched to flat designs because they are easy to read, instantly recognizable, flexible, minimalist and – most importantly – enduring.
While you could use a flash-in-the-pan icon now and change your logo design in the future, it’s better to have an ongoing symbol for your brand. That’s one of the reasons brands like Nike and Coca-Cola are so widely recognized. If you want to experience that same kind of longevity, create a solid logo and stick with it.
Leveraging Your Logo for Consistent Marketing
Once you have your logo set and ready, you’ll want to post it on your homepage, on your social media profiles, in your emails, on your blog and everywhere your marketing touches.
The more often you use your logo, the more web users will begin to attach that image to your brand, both consciously and subconsciously.
Using Your Logo on Packaging
One of the most often-overlooked opportunities for branding is on your packaging. It might cost a little more, but it’s often wise to buy customer boxes, packaging tape and shipping labels with your logo on them. This ensures buyers see your logo the moment they get their delivery. It’s a clever way to keep your ecommerce business top of mind during order fulfillments.