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20 Best Email List Management Software for Online Marketing

Aweber Email Marketing Software

Managing email list is a very important part of the online business. Email marketing works much better than other formats of online advertising. Someone want to buy the products, they highly like to know about you and services you offer to them.

The best email list management adds value to a small business in term of increasing traffic and building your online sales funnel. Email marketing lets keeping your consumers in your yard which is crucial for small business.

You should always touch with customers to get their feedback and also introduce new products and services to existing customers is really easy way before hitting the unknown market habits.

I know that you have a different type of products and services and exactly you have a variety of audience for your business.

However, you don’t send email to all customers to promote what are the products you have. They may not like your some services. This practice leads to lost your loyal customers.

So, managing email list helps differentiate your audience with their taste and needs.

For example, if you are running online fashion store, you need to send email various type of newsletter for targeted people. Millennials don’t like 90’s kids’ fashion clothes. Each person is unique so you should approach separately.

Where you start your email marketing campaigns?

Which is the best email list management software fulfil your needs?

Here are the best email list managers software that will help you handle your subscribers effortlessly. Let’s take a look at email marketing reviews.

Top Email Marketing Software Tools for the Better Email List Management

1. GetResponse – Email Marketing Software

GetResponse is an excellent email marketing software. Marketing automation services help you to promote your product and service without spending too much money. GetResponse earns good review rating on many popular online magazines.

Are you new to email marketing? This is the right place to start because its drag-and-drop email creator, newsletter templates, tracking and reporting, autoresponders and inbox preview does your job.

GetResponse allows you to add subscribers to a mailing list on a single-opt in and a double opt-in basis.

With GetResponse email list manager, you can handle 2500 subscribers priced $25 per month which is lower prices than other email providers.

GetResponse is $4 per month cheaper than using Aweber, $10 less expensive than MailChimp, and it also is $24 to $184 cheaper than Campaign Monitor.

GetResponse Email Marketing Software for Email List Management 

GetResponse Price per month

It offers flexible plans.

  • Up to 1,000 subscribers: $15
  • 1,001 to 2,500 subscribers: $25
  • 2,501 to 5,000 subscribers: $45
  • 5,001 to 10,000 subscribers: $65
  • 10,001 to 25,000 subscribers: $145
  • 25,001 to 50,000 subscribers: $250
  • 50,001 to 100,000 subscribers: $450


  • Cheaper email plans
  • Strong split testing and reporting features
  • Easy email list management
  • Flexible data segmentation
  • Marketing Automation functionality
  • Easy third-party integrations
  • Simple email tracking
  • Useful how-to support article


  • No free plan
  • Dated templates
  • No phone support
  • Free trial limits (you can send messages to 1000 subscribers)

Free trial of Getresponse

Getresponse offers 30 days free trial so it is the easiest way to test and decide whether it is suitable for you or not – you can try the product free for 30 days here.

2. MailChimp – Free Mailing List Manager

MailChimp is earning the top spot on the list because it has a free mailing plan that helps new startup run into the game without spending money on email marketing.

The free plan allows up to 2000 subscribers, and you can send 12,000 or fewer emails per month. All essential features are included in the free subscription, so you don’t need to worry mailing newsletters, keep an eye on building email lists for your website or company.

When your business email list is growing, then you can convert from free to paid version. From 2,001 to 2600 subscribers you need to pay $35 per month plan. It contains some cool feature like engagement reports, connect to Google Analytics and track the ROI of your campaigns.

Like others, paid versions have many advanced features and unlimited emails per month. But, Aweber and GetResponse have the cheaper price for more than 5000 subscribers.

How much does MailChimp cost?

The free plan – up to 2000 subscribers (you can only send up to 12,000 emails per month)

  • 0 to 500  $10 per month send unlimited emails
  • 501 to 1000  $15
  • 1001 to 1500 $20
  • 2,601 to 2,700 $40
  • 2,701 to 2,800 $45
  • 2,801 to 5,000 $50
  • 5,001 to 5,200 $55
  • 5,201 to 5,400 $60
MailChimp Free Mailing List Manager

Pros of using MailChimp 

  • 100% free plan available
  • Easy to use
  • Fast and simple Newsletter creation tool
  • Email automation
  • Lots of third-party integration
  • Beautiful template designs
  • Great support materials

Cons of using MailChimp 

  • Limited email automation
  • High-cost subscription plans

If you are looking free email marketing software, MailChimp gives a great chance to start. For websites which have more than 3000, it will be a pricey solution for them.

3. Aweber – Email Marketing Software

Aweber is the best email marketing platform to manage email list and sending HTML e-newsletters. It claimed over 100,000 email marketers are currently using Aweber as an email marketing tool.

If you are looking professional email marketing software, Aweber is the right one for your business.

Like some of the famous online marketers, you can use it for collecting emails on your website with the nicely designed sign up forms because that engage your subscribers efficiently.

It contains key features like autoresponders, a wide range of email templates and marketing automation functionality which makes your marketing effort to next level.

With this email list manager, you can import/host an email database and also integrate with third-party apps or newsletter template whenever you want.

So, you can customize your own email templates design to target a different types customers.

You need a technical support then you can contact them via phone, email and live chat.

Aweber Email Marketing Software

How much does Aweber cost?

Aweber offers 5 plans:

  • Hosting and emailing a list containing up to 500 subscribers: $19 per month
  • 501 to 2,500 subscribers: $29 per month
  • 2,501 to 5,000 subscribers: $49 per month
  • 5,001 to 10,000 subscribers: $69 per month
  • 10,001 to 25,000 subscribers: $149 per month


  • Easy to use
  • Easy to manage multiple email lists
  • Unlimited emails
  • Low-cost plans
  • Helping materials for beginners
  • Strong reporting features
  • Customer support


  • No free plans
  • Limited user segmentation
  • No Google Analytics
  • Cannot import from Gmail or third-party address

Free trial of Aweber

Aweber offers 30 days free trial so it is the easiest way to test and decide whether it is suitable for you or not – you can try the product free for 30 days here.

4. Omnisend – omnichannel marketing automation

If you’re growing and are looking for some great Mailchimp alternatives for more advanced ecommerce marketing automation, Omnisend can be a fantastic option. Unlike other email marketing tools, Omnisend has an omnichannel approach. With one marketing tool you can reach customers via email, SMS, Facebook Messenger and web push notifications.

Predefined automation workflows will let you increase your conversion rate without spending hours on creating marketing automation from zero.


You don’t need to have development skills to start with Omnisend. Deep integration with ecommerce platforms allows you to gather valuable data about your customers’ shopping behavior and use it for greater personalization and segmentation.

How much does Omnisend cost?

  • Free version with limitation for 15,000 emails/month
  • Standard plan from $16 per month. Also you can get addons for this plan.
  • PRO version from $199 per month.


  • Omnichannel – email, SMS, Facebook Messenger, web push notifications
  • Segmentation based on behavior
  • 24/7 support
  • Predefined automation workflows


  • Cannot copy automation workflows
  • Only basic reporting

5. Campaigner – Email Marketing Services

Campaigner is very best advanced email marketing services and email marketing automation. It has handy features like customer relationship management (CRM), email workflows, 24/7 live chat with support, and email reporting capabilities.

6. Campaign Monitor Email Marketing Automation

Campaign Monitor another service to create, send, and optimize your email marketing campaigns. The price tag is starting a list of 500 subscribers to send up to 2,500 emails $9 per month.

7. iContact – Email Marketing Solution

iContact is a marketing automation suite that comes advanced marketing features, including high end email marketing tools, advanced segmentation, CRM functionalities, and more. But, iContact is more costly options for the small business compared to GetResponse, Aweber and MailChimp.

8. Constant Contact – Email Marketing Software

Constant Contact is very good easy-to-use and professional-looking marketing tool. It allows 60-day free trial to access all of the features,  but Constant Contact is more expensive than competitors.

9. Vertical Response – Email Marketing

10. ActiveCampaign – Marketing Automation

11. Emma – Best Email Email List Managers

12. Mad Mimi Email Marketing

13. Zoho Campaigns

14. SendinBlue Email Marketing Automation Software

15. Robly Email Marketing

16. Salesforce Email Studio

17. Adestra

18. SendGrid

19. SendPulse

20. FreshMail

21. Adobe Campaign

22. Klaviyo

23. OpenMoves Email Marketing

24. Autopilot