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What Is Facebook Pixel And How To Use It

What Is Facebook Pixel And How To Use It

The Facebook Pixel can be defined as a simple piece of code, which can be placed on the backend of your business website to monitor sales conversions and track website visits. Facebook Pixel can also help you to retarget customers who have interacted with your website and build an audience for your future ad campaigns. 

Facebook Pixel drops a cookie, which will help businesses to keep track of the people who are visiting their website. This will in turn make it easy for businesses to reach out to these customers later, which is commonly known as retargeting. 

When you are advertising to people who have visited your website, you will be able to track user behavior with the help of Facebook Pixel once they return to your website. As a result, you will be able to easily identify whether the advertisements you are running are effective or not. 

Why Use Facebook Pixel 

Most online marketers use Facebook Pixel because it is capable of offering valuable insights, which helps them to create better ads on Facebook. In addition, Facebook Pixel presents a unique opportunity for social media marketers to target their audience more accurately and relevantly. 

When you allow Pixel to track user activity after they end on your website through a Facebook ad, you will be able to create better ads that can reach customers who are more likely to make a purchase. So, if you are not using Facebook Pixel, you are missing out on the opportunity to boost online conversions. 

There are indeed several business accounts on Facebook that have not yet started using Facebook ads. Even if you are not running or using Facebook ads, you will still be able to use Facebook Pixel. All you need to do is to install Pixel on your business website. This means that you will be able to easily collect user data and other information when running Facebook ads in the future. You will be able to do the same thing with Instagram ads, but you will need to place the pixel on the website before running the ads. 

How Does Facebook Pixel Work 

When someone clicks on your Facebook ad, it will take them to your website, where they will be able to see the products and services you are offering. If one of these website visitors makes a purchase, then Facebook Pixel will report the action to let you know that a purchase has been made. 

Since you will have a clear idea on who made the purchase, you will be able to target the customer again by selecting a Custom Audience. As the number of online conversions increases, Facebook will automatically do a better job of delivering your ads to customers who are more likely to buy your products or check out your business offerings. This is commonly called conversion optimization. 

However, it is important to understand that Facebook Pixel has not been introduced to help businesses target customers who have purchased products from them. Instead, Facebook Pixels can help you target customers who have shown interest in your products by viewing or clicking on your Facebook ads. 

In some cases, customers may even add the products to their cart and then decide not to purchase them. Since Facebook Pixel is monitoring all the activities on your website, you can easily identify the products that have attracted more customers. These valuable insights will help you run better and effective Facebook ads. 

Cross-Device Conversions 

One of the highlighting aspects of Facebook Pixel is that it is capable of measuring cross-device conversions. Most of us would have probably seen ads on our smartphones when we are working or busy doing other things. So, the chances are most of us may ignore the ad or prefer not to buy products at that time. 

However, some customers will check for the products and buy them later when they are free. This purchase may not be through their smartphones, but it can be through laptops or desktops. Fortunately, Facebook Pixel is capable of keeping track of customers on different devices. So, if a customer clicks on a Facebook ad of yours through his Android device, but later purchased the product through his laptop, you will be able to track the customer with the help of Facebook Pixel. 

Benefits Of Using Facebook Pixel 

Data is an important factor that can play an integral role in helping businesses to understand their customers or audience. Getting access to customer data is an essential requirement for businesses if they want to develop successful social media marketing strategies. 

This is why every business should consider using Facebook Pixel. If you are still wondering why you should use Facebook Pixel, here are a few reasons that will explain why.

Gain Better Insights On Your Audience 

You will be able to use Facebook Pixel to gain insight for both your existing and potential customers. Facebook Analytics will make it really easy for you to identify the purchasing and browsing activities of your audience. These valuable insights will help you to create and run better ads that will help you boost online conversions. 

Relevant Engagement

If you are running a business that sells sports accessories, then you wouldn’t want social media users who are not interested in sports to see your Facebook ads. This is because they will be less likely to check out the products and make a purchase. So, it is important for businesses to market and advertise items to a relevant audience. 

The signals generated by Facebook Pixel will enable businesses to retarget customers who have shown interest or clicked your previous ads. Creating a custom audience and market products to them will surely boost the rate of online conversions. 

The type of data offered by Facebook Pixel will grant businesses valuable insight into their audience. If you can use the insights provided by Facebook pixel, you will be able to leverage your social media strategy to boost revenue. 

Also See: Top Data Analytics Tools To Use in 2021

Written by Naveen Raj

Naveen is an experienced and creative content marketer with a demonstrated history of working in the Information Technology and Services Industry. He has been working as a content specialist for more than 4 years and has written SEO-optimized content for different clients. When he's not working, Naveen can be seen running a marathon of his favorite shows.