Logos are one of the trademarks of a brand. If you are looking to conquer different channels and attract the attention of others, having a recognizable logo is inevitable.
Take social media, for example. When people visit your profile, they expect to see a logo as a profile picture. Of course, there are some instances when you would put a personal photo, but as far as brands go, logos should take priority. After all, there are also cover pages where you can post more information.
But the bottom line is that you need to ensure that every social media platform you are on has your logo as a profile picture.
Creating a Logo
If you still do not have a logo or do not know how to make a logo yourself, why not hire a freelancer? Of course, you will need to pay for a really good looking logo, but the investment is worth it, especially if you are going for a professional look.
Once you have a logo, you can start looking for social media platforms to join or update the profile you have right now.
Pinterest is not the most popular social media platform but has grown quite a bit recently. Businesses that rely on visuals can benefit a lot from it. Handmade crafts are a good example.
The profile picture dimensions of Pinterest are 165 x 165 pixels. The icon is displayed in the middle of the home page and is visible quite well thanks to the positioning and all the white space.
Log in your account, click on the bolt button that is on the profile, scroll down, click on the option to change the picture. Upload a new profile photo and save the changes. Relaunch Pinterest, and you will see the logo as your profile picture.
YouTube is something you do not necessarily have to use. However, there might come a time when you want to upload videos or leave a comment to get attention from members of the platforms. And having a logo next to your name will help with solidifying your standing.
Go to the profile settings when you are logged in on YouTube. There will be a section to edit the profile. Change the picture there.
LinkedIn is a platform where you can find a lot of professionals. Some call it the hub of freelancers because of the nature of the demographics. And while the site is dominated by real people profiles, brands can also benefit quite a bit if they have a goal in mind, such as looking for new employees or following relevant industry news.
The logo should be 300 x 300 if you follow what is recommended by the platform itself. It is no different once you are on the profile settings. Click on the picture and upload the logo.
Instagram is one of the most popular and faster-growing social media platforms at the moment. A lot of brands are trying to shift their focus here because of the sudden increase in new users, as well as all the available influencers. All in all, Instagram is probably the best if you want to advertise on social media.
Now, as for the logo itself. The process is not that different from anywhere else. The problem lies in the fact that you cannot upload the whole logo simply. You will need to move it a bit after the upload and decide which part you want to show.
Instagram is usually associated with smartphones and tablets, and not a lot of people use it on the desktop. So you have an option to either upload the photo via your smartphone or computer.
Not everyone uses Twitter because it comes with certain disadvantages, such as character limitations. The platform also works best for following the most recent events.
Nevertheless, it does not mean that a brand cannot take advantage of Twitter. It has a demographic as well, and one can leverage it provided that they have a solid marketing strategy.
Setting up a profile on Twitter is pretty straightforward. When you are finished with registration, you will be redirected to your account’s home page. You can click on the picture profile at the top-left corner and upload your logo there. There is also a space for a banner, meaning that you can also use that to put some trademarks other than the logo.
Facebook is probably the first thing that comes to mind when people are discussing social media. A big number has a personal profile and should not have any trouble setting up a brand page and changing the profile picture into a logo.
Go to Facebook’s tab for creating a new page. When you are done with the process, click on the area where a profile picture should be, and you will have an option to upload it from the computer.