18 Free Online SEO Competitor Analysis Tools to Spy on Marketing

competitor website analysis tools

SpyFu best competitor keyword tool

Finding your competition is very important to sustain in changing market conditions. When it comes online marketing, you need to analyse your SEO competitors.

Analysing SEO competition will help you improve your traffic. There are lots of competitor analysis tools available so you can monitor your competitor’s website traffic what keywords are they ranking on Google search or other search engines.

Here is a list of SEO competitor analysis tools.

1. SpyFu

SpyFu is the very best competitor keyword research tools for AdWords PPC and SEO. It’s a premium tool, but you can see top 5 SEO keywords and your top organic competitor’s website ranking, with a free account or without signup.

2. SimilarWeb

SimilarWeb is the great alternative to Alexa. It does similar job Alexa does, but you can get more additional information. If you are small business owner or blogger, this free online software gives your competitor website traffic statistics and analytics.

3. Alexa – monitor traffic

Alexa is the best tool for tracking global web traffic so you can also view your competitor websites traffic stats. It shows top search terms, traffic percentage by each medium like organic search, social, referral and websites visitors age group and gender.

4. SEMrush – competitors research software

SEMrush is a powerful SEO analytics software. This is a paid tool for SEO and PPC to social media and video advertising research, but SEMrush allows very limited free version option. Your budget is very limited you can get benefit from this lite version.

5. Moz Open Site Explorer

Moz’s Open Site Explorer help you identify your competitor backlinks. With the free plan, you can easily analyse the quality of linking root domains they have. But, Ahrefs is the best tool. However, Ahrefs doesn’t offer a free plan or free trial version.

6. Buzzsumo

BuzzSumo is the very best tool to find your competitors most shared content on popular social networks. You can see top 5 results without signup. Put your competitor URL in the search box, then you will get result most shared content on Twitter, Pinterest, Facebook engagements, Linkedin Shares and also backlinks they earned.

7. Siteliner

Siteliner allows you to explore your competitor’s site broken link building opportunities and find duplicate content.

8. Social Mention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.

9. MozBar

MozBar is a browser extension from MOZ. This SEO toolbar gives competitive analysis. You can see metrics while viewing any page or SERP.

10. Rank Signals

Rank Signals is a backlink checker tool that helps you uncover SEO backlinks & traffic sources of your competitors.

11. Simply Measured

12.  Followerwonk

13. iSpionage

14. Quantcast

15. Feedly

16. Mailcharts

17. Owletter

18. Owler


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