21 Most Effective Free Online Marketing Tools for Small Business

21 Free Online Marketing Tools

Google Analytics, Trends, and Trello are the best and essential free online marketing tools for small business. But, there are a lot of free marketing tools that you can’t miss. Small business can’t afford as many premium tools to optimize their business. Thanks to free marketing online tools, there are many 100% free options and limited timed free services available for you.

In this guide, we’ll share best free online marketing tools so small business earn advantages using your digital marketing strategy.

The 20 Free Online Marketing Tools for Small Business

1. Google Analytics

Google Analytics is the best free tool you should use on your website. You can add Google Analytics code just a few clicks, and then you will see your website performance. With Analytics tool, you have the ability to track every action by each visitor of your site.

2. Trello

Trello is a free web-based project management application. You can use it for content marketing because it’s the easy way to organize and manage your multiple content ideas.

The free account offers all of the features to do content management process. If you have a project team, you are able to put all information and tasks in one collaboration location. So, you don’t use emails and team meeting for every action and it helps to increase the productivity of your workflow.

3. Google Trends

Analyzing marketing trend is one of the key factors for the success in business. Google Trends shows how often a particular keyword type in the search engine and latest trending topics nearby your business area or total search-volume across various regions of the world.

Many online marketers use Google Trends for taking right decision to create ad campaigns or do other marketing efforts. If you deep dive into this tool, you can use it more effectively. For example, there is a feature for analyzing two search term trends, so you can examine how many people search your competitor’s products.

4. Canva

Putting visual images in your blog post is more appealing and gives eager to read all text in the article. Canva is a free tool to create custom graphics for blog posts or sharing images on social media.

5. Google Alerts

Google Alerts is a free tool to follow any topic you are interested. This is one of best free business tools to start with any online marketing strategy.

For example, you want to be notified every time topic like “marketing tips” or competitors or brand name like “Excel” is mentioned in news, blogs, videos, social media or even books.

6. MailChimp

MailChimp is a free email marketing tool. It offers free service if you have 2,000 or fewer subscribers. But, you can only send up to 12,000 emails per month with the free plan. You want to good alternative email collecting software with cheap price, and there some platform out there.

7. Yoast SEO

Hiring SEO consultant is a costly option. When it comes WordPress on-page SEO technique, Yoast SEO plugin does most things for free. Yoast SEO is one of the essential WordPress plugins you should install on your WordPress site. You want to optimize business website for in your local community, there is best premium Local SEO plugin, but it’s worth to target local clients.

8. Buffer

Buffer is the best social media management platform. You can easy way to schedule posts, track the performance of your content, and manage all your accounts in one place.

9. Title Generator

Creating catchy headlines for your article is very important because the good title will easily attract audiences. You are looking to increase social share or CTR (Click through rate), first you need to write excellent headlines for your blog post or ad campaign.

If you are using Title Generator tool, you will get 700 headlines ideas with a single click. Put your keyword in the search box, then click the “Get headlines” button, you will get amazing title ideas for the article. Make sure your headline is gramatically correct.

10. SurveyMonkey

SurveyMonkey is free online survey tool that enables to create custom online surveys and polls with real-time results tracking.

Customers satisfaction survey is crucial for any form of business. The online survey helps your brand sustain in the marketing trend and it leads to your company right path. SurveyMonkey is the right platform for small business starts, but free plan only allows 10 questions per survey.

11. Grammarly

Grammarly is free spelling and grammar checker tool. This tool automatically checks anything you write or publish in an Internet browser.


“If This Then That” (IFTTT) is a free web-based service. IFTTT is a super powerful tool that integrated over 400 apps. IFTTT automation service enables you to connect all services targeted actions based on an “if this then that” format.

13. Venngage

Venngage is infographic maker to create beautiful infographics marketing online. There are templates for a wide range of projects including infographics, reports, posters, promotions and social media images.

14. Google PageSpeed Insights

Google PageSpeed Insights tool show your website speed and also give suggestion to increase your site load fast. The faster website performs well on SERPs page and gains ranking boost.

15. Keywordtool.io

Keywordtool.io is free keyword research tool and it is a good alternative for Google Keyword Planner. There are some other keyword research tools available with monthly search volume features, but most of them are paid version.

16. PlaceIt

PlaceIt is free mockup generator that lets you create custom design promoting marketing campaigns.

17. Readability Test Tool

Readability Test is another essential content marketing online tool. Iit provides a quick and easy way to test the readability of your work. It is the most flexible readability software for assessing readability formulas.

18. Feedly

Feedly is a news aggregator application for web browsers and mobile devices running iOS and Android. The content creator simply organizes web content in one place.

19. Answer the Public

Answer the Public is another best place to find keyword ideas for blog posts from people questions. This free visual keyword research and content idea tool helps content marketers to identify the best topics for content.

20. WeVideo

WeVideo is a free video editing platform for online marketers. Creating stunning videos can be costly for business. WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere.

21. Social Mention

Social Mention is a monitoring tool that lets you to see social media influence of your brand. Anyone mentioning your products on Twitter, Facebook or other social networks it will send notification to your email or you can see on the dashboard. You can also monitor four major metrics such as strength, sentiment, passion, and reach.

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