Instagram advertising is one of the best ways to ramp up your engagement and conversion rate. The platform’s algorithms cater to the average user’s needs, making it ideal for converting prospective customers into repeat ones. However, there are some disadvantages to Instagram promotion. Ads can be expensive and run the risk of having users unfollow your account. Additionally, your posts can be over-designed.
Disadvantages of Instagram promotion
Instagram is an excellent platform for promotion, but it has its disadvantages. For one thing, the platform limits the size of image attachments. Additionally, it only works on iOS and Android devices. As a result, businesses that want to target a larger audience may need help using Instagram. Nonetheless, these disadvantages can be overcome by finding alternative marketing platforms.
While Instagram is very popular among users, it is not free. Making pertinent material will need time and money. Analyzing customer behavior can be challenging since it’s not a fully-fledged web analytics platform. Moreover, you’ll only have access to data for 7 or 30 days. Furthermore, you won’t be able to analyze the behavior of your competitors on the platform.
Ads can be expensive
Instagram marketing is an affordable way to market your products and services. You can spend as little as $0.70 per thousand impressions per ad or up to $35 per thousand impressions. The cost of running Instagram ads depends on several factors, including audience targeting. For example, women are much more likely to use the app than men, so targeting a female audience will result in higher CPCs. However, if you want to target a broader audience, you may get away with a much lower cost per thousand impressions.
Instagram advertising costs vary depending on the target audience, time constraints, and strategic placement within the app. For example, if you’re promoting a clothing brand, a more mature audience is likelier to engage with your ads than a younger audience watching PGA Tour videos.
Users can unfollow
Instagram offers a wide variety of customization options for users, including the ability to unfollow other accounts. You can clean up your news feed by unfollowing accounts that do not add value. Ensure that you only follow like-minded people who contribute value to your life.
Auto-follow and unfollow tools on Instagram are a great way to automate your marketing efforts. They help you increase the number of followers and increase your hashtag table ranking. With a high number of followers, your engagement rate will increase. In addition, Instagram promotes your page on Discover page, which will appear on people’s feeds.
Instagram is an excellent social network, but it comes with certain drawbacks. The main disadvantage is that users can only follow up to 7500 people simultaneously. In addition, you may be forced to unfollow older accounts to follow new ones. Besides, Instagram has a high unfollowing rate. Another drawback is that users need to know whether or not someone is following them back.
Posts can be overly-designed
Instagram can be a powerful tool for promotion, but a careful balance must be struck between the need for growth and the desire to tell a simple story. Utilizing user-generated content is one of the finest methods to use the platform without over-promotion. It boosts engagement and reduces cost-per-click metrics but requires respect for intellectual property rights. For example, high-end fashion retailer Tsum uses a photo of a glamorous, organic-looking woman with minimal branding to promote its line.
Instagram has two types of accounts
You’ll notice two distinct profiles when creating an Instagram account. There are personal accounts and business accounts. Personal statements are meant for personal use and do not have API access or analytics tools. On the other hand, business accounts are designed for businesses and can access Facebook Creator Studio and third-party analytics. It implies that choosing a business account is ideal if you wish to use Instagram to promote your brand.
Before choosing which account type is best for your business, consider the pros and cons of each. Do you need to access certain features? For example, you might need access to analytics and scheduling, or you might want to use the Creator Studio. You don’t want to limit your audience to a single account. Regardless of the type of account, it’s essential to add value to your account to stay on top.
Read also: 5 reasons you are losing followers on Instagram and how to fix it